2016: The time is now

With the launch of our latest site: www.2016.gop we thought it would be helpful to discuss the domain landscape ahead of the presidential primary.

The best domain names are short, easy to remember and keyword-rich. With these ingredients, you’re covered in two ways 1) people will easily remember and associate your site to directly type it into their broswers 2) should they forget your website, keyword-rich domains help optimize your site for search engines, thus ranking your site higher when users try to find you.

Unfortunately, some politicians are notoriously bad at management of their online identities. Even more unfortunate, sometimes Republicans are the worst offenders. For example a few 2012 GOP Presidential candidates inspired this critical piece on The Rachel Maddow Show a few years ago.

In addition to not always covering their bases online, politicians have a fractured brand presence; many candidates and organizations use some variation of .com, .org, or even .net for their homepages. Consistency has always been a challenge considering there are over a hundred million .com addresses.

That is all changing this year. The GOP has a strategic advantage that the Democrats do not – our very own domain, .gop. The Internet is slowly moving away from traditional domain endings like .com/.org and others – before the end of 2015 over 1,000 new domains will come online. The future of the Internet is categorization by domain name. With companies like Google and Amazon heavily invested  in new domains (millions of dollars), the Republican Party is not only leading the way in the political sphere but gaining a strategic advantage alongside tech giants famous for disruption.

With 2016 on the horizon, now is the time to get in front of domain management. Since we have our own, brand-new piece of Internet real estate, .gop offers unprecedented cooperation for the Party . This type of coordination is precisely the reason we launched the .gop domain last year. Visit join.gop to register your domain today and feel free to email us at [email protected] if there’s anything we can do to help!

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