Washington DC, Last night the American Association of Political Consultants (AAPC) awarded Register.gop a 2015 Pollie Award for the category “best use of new technology.” The Pollies are awarded annually to recognize outstanding achievement in both political parties for tools, ads and fundraising feats during election cycles.

Launched last fall in advance of the 2014 midterm elections, Register.gop is a coordinated effort between the Republican National Committee (RNC), Republican Governors Association (RGA), National Republican Senatorial Committee (NRSC), National Republican Congressional Committee (NRCC) and Republican State Leadership Committee (RSLC) to make voter registration more accessible for English and Spanish-speaking voters. The site gained notoriety through a #RegisterGOP social media campaign that engaged voters across the country.

“We are excited to work with our sister committees and be a part of this revolutionary effort that will help unite the Republican Party on all fronts,” said RNC Chairman Reince Priebus. “Register.gop raised the bar for how our Party approaches voter registration and will continue being an important tool for us as we head into 2016.”

NRCC Chairman Greg Walden (R-OR) added, “Whether serving as an easy-access voter registration tool for our campaigns and teams in the field or making it easier for the Spanish-speaking community to register through its bilingual functionality, Register.gop was a powerful tool for our Party in the 2014 cycle and will continue to be one for many years to follow.”

This award marks unprecedented coordination between the major Republican committees that is unmatched by the Democrats. Register.gop successfully streamlines the voter registration process, making it easier than ever before to attract new voters.

“We have an electorate, candidates and campaign teams who rely more and more on their mobile devices,” said RSLC Chairman Bill McCollum. “The simplicity of registering voters in minutes on their  phones or tablets through Register.gop is really making a difference for our Party.”

ABOUT REGISTER.GOP
Launched in 2014, as a project of the Republican National Committee (RNC), Republican Governors Association (RGA), National Republican Senatorial Committee (NRSC), National Republican Congressional Committee (NRCC) and Republican State Leadership Committee (RSLC), Register.gop is a resource for any American registering to vote. Registering to vote is the gateway to participate in the political process – one of the most sacred rights we have as US citizens and through Register.gop we hope to make it as easy as possible. Register.gop represents a powerful partnership between Republican committees to organize online that is unmatched by the Democrats.

The site is built on the .gop domain and serves as an example for the type of online organizing that takes place on the preferred domain for all Republicans on the web – .gop.

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